When we first launched McGreevy Cakes, I was, of course, taking customer orders.
WAAAY more than I could handle, actually.
(My prices were dirt cheap, and who doesn’t want a fun cake for the cost of a bag of peanuts, right? *shiver*
Yeah, those were some, um… INTERESTING times.)
As time went on and I started to develop the trust of my community and a strong customer base, I raised my prices a bit.
And raised them some more.
And then raised them again.
And I was finally working for more than about 2 cents an hour. 😉
In fact, I got to the point where I was considered pretty expensive. And I was ok with that… ‘cause that’s what I finally decided my time was worth. (And if you’re new to this business, that’s my best piece of advice to you… don’t work for less than what you feel your time is worth. If you do, you’ll burn out and start rocking back and forth in the fetal position, chanting, “Mama…Mama?”
You think I’m kidding.)
But as the business grew and my online platform started to gain some momentum, we decided to take things in a different direction.
I started a YouTube channel, videoing how I create my cakes. I also started blogging about each project and found that I really enjoy writing and interacting with my fellow cake lovers. And those two things became EXTREMELY time consuming. But I loved doing them and couldn’t bear to give them up… so we made a business decision.
We decided to stop making cakes for the general public and instead focus on teaching the art of cake decorating online and to also create a cake “support” group where new as well as experienced cake artists can get answers to questions, share their work with and inspire each other, and take their cake decorating the next level with confidence.
So today, I make cakes for my online cake decorating school, Cakeheads.com, creating a video tutorial of each one to share with Cakeheads members, hanging out with them daily in the private Cakeheads group, helping to answer questions and provide support.
I also blog about each cake that I make, often sharing a couple of the techniques I used to create some aspects of each for my readers here on my McGreevy Cakes blog.
And evvvvvvvery once in a while, I teach some live classes somewhere in the world… but as I’ve got these four little kiddos at home, we’ve decided to keep my traveling to a minimum for now.
They need their mama around.
(Oh, who am I kidding? It’s me who needs them. )
So, I’ve got a pretty good gig going here. I get to “create” for and hang out with my Cakeheads.com members, and I also get to hang out with you guys each week… telling you my silly stories, being a li’l (*cough* very) obnoxious here and there, all while sharing a little bit with you of what I’ve learned along the way about the art of cake decorating.
And I’m loving every second of it.
Thanks for hanging around. ‘Cause without you, it just wouldn’t be nearly as much fun. Xx